Visual Communication Collection · Professional & Personal Work · Selected 2024 — 2026
Visual Brand.
A curated collection of packaging, campaign, and marketing design work — one consistent brand identity across digital and physical touchpoints. Professional graphic-design work began in January 2021, followed by a period focused on school, and resumed in July 2025; personal poster and promotional-design projects have continued intermittently since 2019.
Five chapters of brand work — the visuals do the talking.
One family,
designed to be recognized at a glance.
OverviewA packaging system for a family of Korean pantry staples — sesame oil, perilla oil, and BBQ sauces — designed to read as one brand on a crowded grocery shelf.
ApproachA shared label grammar: calligraphic product names lead, and a disciplined color code separates each product without breaking the set.
OutcomeA shared family look built for shelf recognition — a system that extends to new products without redesign.
The System in Context
Built for the basket
Bold marks and high label contrast keep each bottle legible at arm's length — while the shared structure makes the family unmistakable when products sit side by side.
Label detail — one calligraphic voice, one palette logic across the family
Through the Seasons
Seasonal design has one job — make a recurring event feel new again.
A year of seasons,
one voice.
OverviewA year-round program of seasonal campaign illustrations — Easter, Halloween, and the holidays — each opening a recurring 1+1 event with its own illustrated world.
ApproachEvery season is drawn as a small scene — the illustration leads, one campaign message follows. The same grammar, a new world each season.
OutcomeOne brand voice, told through three illustrated seasons.
Easter · Spring campaign
Halloween · Fall campaign
Christmas · Winter campaign
- Campaign window · Apr 30 – May 1, 2026
- Visitors 20 (Apr 29 baseline) → 510 (Apr 30) → 335 (May 1) · page views 28 → 758 → 533
- Campaign window · May 31 – Jun 1, 2026
- Visitors 30 (May 30 baseline) → 427 (May 31) → 347 (Jun 1) · page views 46 → 674 → 545
- Source
- Internal KakaoTalk Business reporting, April–June 2026
Internal KakaoTalk Business reporting showed pronounced visitor and page-view increases during two selected buy-one-get-one campaign windows, with traffic remaining elevated across both days of each window (April 30 – May 1 and May 31 – June 1). These figures show an association with campaign timing but do not isolate the effect of the visual design from the promotional offer, audience, message distribution, or campaign targeting.
One idea,
every surface.
OverviewCampaign work that had to hold together across the street, the store, and the phone — grand-opening launches, review-driving campaigns, and multi-buy events.
ApproachEach campaign is a system before a poster: one color world, one type voice, one message hierarchy. Professional work was deployed across newspaper advertising, KakaoTalk Business, Shopify, company websites, and printed promotional products — each project through the channels relevant to it.
OutcomeA consistent identity designed to hold together from outdoor placements to mobile campaign surfaces.
Out-of-home · Grand opening campaign
Out-of-home · 2+1 event
Out-of-home · Review campaign
One campaign.
Multiple touchpoints.
Social & in-store · Review campaign
Print & event materials · One system across formats
Let the product
hold the room.
OverviewProduct photography and advertising built around a single conviction — a premium product deserves stillness, not noise.
ApproachSoft directional light, warm neutral surfaces, deliberate emptiness — the advertising layers only what the message needs.
OutcomeImagery styled to carry a premium perception on its own, built for reuse across channels.
Studio Photography
Warm light,
empty space.
The perilla oil study — one bottle, one shadow, and room to breathe.
Black Sesame OilLow light and a dark bottle — contrast as a statement of depth.
Seasonal AdvertisingPhotography leads, price follows — appetite before arithmetic.
The brand
you can hold.
OverviewPrinted promotional pieces — gift vouchers, membership coupons, and marketing collateral — where the brand becomes a physical object passed from hand to hand.
ApproachTicket-scale typography and disciplined margins — the parent brand's palette and voice at the size of a pocket.
OutcomeSmall formats that carry the brand every time they change hands — designed to feel worth keeping.
Personal Project · Promotional Coupon — Gift voucher system, Moonlight Tennis Club
Court edition · Personal Project
Moonlight edition · Personal Project
Professional Work · Print Promotion — Member coupon series, Family Month campaign
Reflection
Packaging, retail, and campaign work taught me how hierarchy and restraint hold one identity together across very different formats — the craft that now shapes every interface I design.
The honest limit of this collection: performance evidence exists for only selected campaigns, and those traffic figures can't isolate what the visual design contributed from the offer, audience, or distribution. In future campaign work, I would document objectives, channel-specific success measures, and reporting criteria before launch — so creative decisions can be evaluated clearly after a campaign runs.
Strong brands are remembered long before they are explained. Every package, campaign, and promotional piece contributes to that memory.
